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Did you know that people are fifty percent more likely to comment on or like an article in online journals if there is a picture involved? In a recent study conducted by Facebook, it was pretty much confirmed that having photos involved in any aspect of writing or marketing forms a connection with your audience that text alone just cannot accomplish. This is probably part of the reason that Facebook recently purchased online photo application giant, Instagram.

Spending a reported one billion dollars, the visionaries at Facebook realize the marketing potential that Instagram brings. Putting the power of the camera into everyday people’s hands and providing them a quick way to connect with others and share their work brings with it enormous potential, not just for the budding (or even professional photographer), but for businesses as well.